ECO-SHIRTS BY BOMBAY TROOPER
This soft and fluffy fabric known as Flannel was originally designed to keep you warm but with enough breathability to allow activities outdoors (or indoors).
Fabric used in this flannel shirt retains the same principal but is made with medium-light density to make it ideal for a tropical 20’ish degrees weather too.
We bet you’d love the fuzzy texture on your skin but if you happen to be in colder weather, you could layer it up with a tee inside and up your style quotient by several notches.
The new world is all about reusing the crap we already produced but can’t get rid of (plastic). The plastic waste recovered from the wastelands and oceans is processed, spun into yarns and blended with cotton (which is also recycled) to create this unique fabric.
It is then treated with various magic potions to give it that wool-like fluff and fuzz that original Flannel has, all while maintaining sustainable manufacturing processes.
COCO SHELL BUTTONS
Imagine the social media outrage we would get for using plastic buttons like every other shirt maker for a shirt that’s supposed to reduce plastic waste. Hashtag lolz.
Did you know, apart from the actual fruit, each and every part of a coconut tree has had numerous uses throughout the development of the human civilization? Hence the vedic texts called it a Kalpavriksha, a tree that fulfils every need.
From compost to cooking fuel to even roofing materials, coconut has always been used creatively by humans. It’s about time someone makes a shirt button out of it right?
COOL FLOW PANEL
A panel of thermoregulated fabric on the side allows auxiliary cooling when flannel gets too warm and provides additional ventilation around the sweaty areas during physical activities such as hiking, trekking, walking, shopping, etc.
We tested this with men & women across various geographies and activities and almost everyone (except for 1 instagram influencer but who listens to them anyway) voted for this to be a useful feature for an all-rounder, unisex, multi-occasion shirt.
Why don’t you try it out and let us know too?
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